Heart experts call for millions to benefit from life-saving online services as telemedicine rockets by 40% as telemedicine rockets by 40%
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Cardiovascular disease (CVD) remains biggest killer, claiming 18.6 m lives per year

 

Geneva, 29 September 2021 - On World Heart Day, 29 September 2021, the World Heart Federation (WHF) is calling on the international community to bring digital cardiovascular health services to millions worldwide in order to decrease mortality from the world’s biggest killer. COVID-19 has seen an explosion in telemedicine, with a 40%1 jump in the world’s richest countries. WHF believes this digital transformation presents a pivotal opportunity for millions living with cardiovascular disease from lower income backgrounds who have little access to in-person consultation.

CVD claims the lives of 18.6 million people per year and 520 million people living with CVD have been disproportionately affected by COVID-19.

WHF is calling for equity across healthcare, and for the rapid development in digital care to reduce inequalities by transforming the diagnosis, prevention and management of CVD in lower-and middle-income settings.

Currently only 20%2 of the population in lower income countries is online. WHF is calling for operators to fund and develop the infrastructure to reach disconnected hearts everywhere; governments to prioritise digital infrastructure and heart health in policy; industry to keep prices of tech affordable; and telecoms service providers to collaborate with them to bring digital medicine to some of the world’s poorest communities across the globe.

“Never before have we seen such a ‘techceleration’ in cardiology,” says Fausto Pinto, President of the World Heart Federation.  “This is a once in a lifetime opportunity to transform the lives of millions of people who are left behind in healthcare today. We should use digital health to scale up and speed up prevention efforts and save lives and millions spent on care.”

From online consultations, to simple Electrocardiograms (ECGs), blood pressure monitoring, to virtual surgery, the web has opened new possibilities to cardiovascular care for millions. As with all rapid digital transformation, there are challenges. For healthcare, top concerns are data privacy, technology compatibility and the need for human contact. According to WHF, co-designing programmes with patients will also be critical.

Adrian Lovett, CEO of the World Wide Web Foundation, which campaigns for equal access to the internet and a web which is fair for all, says “While telehealth technologies could be a game-changer for the world’s health, there’s a huge digital barrier keeping billions out of this system. Almost half the globe lives without a basic internet connection and many more people lack the technology they need to use digital healthcare services. To fully unleash the promise of the web to improve treatment and protect lives, leaders must invest to expand internet access to everyone.”

 

Notes to Editors

  1. Media Contact: Borjana Pervan, Communications Director, World Heart Federation
    Borjana.pervan@worldheart.org
  2. Interviews: bios and headshots spokespeople can be found here. Please contact Aline Bochenek-Benoit, Campaign Manager, World Heart Federation aline.bochenek-benoit@worldheart.org or +41228070325.
  3. Link to images: Dropbox
  4. Heart to Heart debate: Can digital help make every heart equal? 28 September 2021, 2pm CET, 60 minutes, live streamed on Twitter. Sign up here
  5. Sources:
    1. McKinsey https://www.healthcaredive.com/news/telehealth-use-stabilizing-at-38-times-pre-covid-19-levels-mckinsey-says/603153/
    2. https://www.undp.org/blogs/evolving-digital-divide
  6. About World Heart Day

World Heart Day is celebrated each year on 29 September to raise awareness and mobilize international action against cardiovascular disease (CVD), the leading cause of death on the planet. It is the global initiative under which individuals, governments and the entire heart community come together to engage in fun activities, increase public education, and advocate for universal access to CVD prevention, detection and treatment. For more information, visit http://worldheartday.org.

  1. About the World Heart Federation

The World Heart Federation (WHF) is an umbrella organisation representing the global cardiovascular community, uniting patient, medical, scientific, and civil society groups.  Together with its Members, WHF influences policies, shares knowledge and inspires behaviour change to achieve heart health for everyone. For more information, visit https://www.world-heart-federation.org.

  1. The World Wide Web Foundation was established in 2009 by web inventor Sir Tim Berners-Lee and Rosemary Leith to advance the open web as a public good and a basic right. We are an independent, international organisation fighting for a safe and empowering web for everyone. www.webfoundation.org